Many companies offering Calling cards, Premium Rate Services, Call Back Services and other methods of making cheap calls, mislead and overcharge customers who think they are getting a great deal. These customers include the elderly, overseas students, foreign workers and international businesses. The support available from Government regulatory bodies is minimal or non existent.

It was against this background of industry chaos and public mistrust that VJ Odedra conceived the vision of launching a truly ethical international phone company which could offer a range of simple, high quality services to the general public at the best possible rates. So in 2003 Annecto Telecom was launched to negotiate and construct the vast international 'switching' network upon which this vision is powered. After four more years of hard work and millions of pounds in investment, Annecto is today recognised as one of the major players in the wholesale international telecoms market. This means that the company buys, sells and connects telephony services for major operators throughout the world such as Telefonica and BT.

With Annecto at its core, the stage is finally set to complete VJ Odedra's vision of retailing ethical international phone services to the general public. This retail operation will be marketed under the 1Stop banner but, unusually in franchising, franchisees will each have an individual website and personalised branding to target his or her own particular target market. At last Annecto has produced a telecoms service that can deliver high quality communications in an ethical manner that is simple to use, effective and cost efficient; for both customer and franchisee.