OVERVIEW
- The next high-growth market opportunity
- Every other company is a potential client
- Viral marketing model, creating multiple repeat sales
- Residual income
- Freedom to create the lifestyle you deserve
SUMMARY
Type of franchise: Sales and consultancy
Industry Sector: Digital media
Ideal Franchisee Profile: Goal
orientated entrepreneurs with sales and marketing skills. No technical experience is necessary.
Year Established: 2005
Franchising Since: 2006
Number of Franchisees: 5
Investment Required: £45,000 + VAT
Priority Recruitment Locations: Nationwide
The award winning About U business concept is being made available to entrepreneurs nationwide, who are seeking an exciting opportunity providing digital marketing services in the business-to-business market. About U offers business clients outsourced digital marketing consultancy, improving the results of a company's existing marketing activity as well as driving forward promotions in new digital media.
What sets About U above other marketing offerings are its innovative mobile and online digital marketing services.
"These services are essential business marketing tools for any company in what is rapidly becoming a digital marketing era," says Managing Director Andy Cummins. "A recent survey by MPP Global Solutions found that where offered, text is now the preferred advertising response method.
"Our Text2Mail service is a unique 24/7 sales lead generation tool for any business. It enables an advertiser's prospective customers to send a text to order information about its product or services, directly from its advertising activities, and to have it immediately delivered to their email inbox at any time of day. At the same time, the advertiser captures the enquirer's email address, mobile phone number, buying criteria and any other required data for follow-up sales opportunities."
About U also offers Digital Alternatives, an on-screen digital brochure with turn-page technology, audio, sound, web and email links. "From our basic AuText text-to-mobile solution through to our advanced Text2Mail, content-to-PC solution, About U offers businesses of any size the ability to cost effectively realise the benefits of participating in the text marketing industry through our Bronze, Silver, Gold or Platinum programmes," reveals Andy. "Collectively, we now have a selection of exciting new solutions that are simply awesome!
Products that every business needs, they just don't know about them yet. Plus, through our consultancy services we can re-structure the way our customers spend their current budgets in order to improve effectiveness and increase return on investment."
About U was recently awarded the Best Business Start-Up Innovation 2006 award at London's Excel Exhibition Centre. "About U was a clear and outstanding winner," said panelist Jonathan Jay, who is a presenter of the BBC's Get A New Life and author of Sack The Boss. "This business has exceptional growth potential and its innovative solution will play a major part in helping UK businesses to maximise their marketing performance in the digital era."
About U has launched a franchise opportunity to enable the company to expand nationwide. Franchisees will perform the role of an outsourced digital marketing consultant, explains Andy, "the brief being to create awareness of About U's services within the local business communities. The role is to work with and educate businesses as to how digital marketing services can maximise sales results without increasing overall spend.
"This is a unique chance to be in at the start of the rapidly growing digital marketing market, and earn a six figure residual income. Whether you are a professional individual or run an existing business, this could be the ultimate franchise for you."
About U is seeking individuals with the following attributes:
- A strong desire to be successful
- Energy, confidence, motivation and
commitment
- Relationship builder
- A 'can-do' attitude
- Sales and marketing skills
- Goal orientated
"About U offers a unique opportunity to build a strong and profitable business, providing our professional solutions to a receptive marketplace, without the large start-up costs normally associated with a new technology venture," adds Andy. "No technical experience is required as we will provide full training and you will have the support of our team to deliver your client services. As an About U franchisee, you will have the satisfaction of helping businesses in your community to prosper in the new digital economy.
"Applicants able to use their own business skills to operate an About U area office, recruit their own small sales team and lead an exclusive geographical area to success are invited to apply."
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