OVERVIEW
- Most successful Buy & Sell group
in the UK
- One of the highest non-food turnovers per sqft. in the UK
- Winner of the 2002 BFA 'Franchisor of the Year' Special Award for Building and Maintaining a Nationwide Brand
- Founder Brian Lewis has been appointed Chairman of the British Franchise Association for '04/'05
- Opening 300 outlets within 10 years
- European expansion is planned in the near future
- Let our franchisees tell you how good we are...
SUMMARY
Type of franchise:
Retail and financial services
Industry Sector:
Brand new, graded and pre-owned goods, buy-back & cheque cashing.
IDEAL FRANCHISEE PROFILE:
Good communicator with drive, enthusiasm and a welcoming personality. Must be hands-on and a quick learner.
COMPANY HISTORY: Established 1994, franchising since 1997
NETWORK SIZE: 70+ stores
INVESTMENT REQUIREMENT: From £60,000 initial investment + banking financing
PRIORITY RECRUITMENT LOCATIONS:
New franchises available nationwide
Until a few months ago Kevin Old was not only running his Cash Generator store in Bournemouth, but also training for the Grand National. Getting up every morning at 4.30am to train, before spending the day running his franchise, and then training again until 9pm paid off as Kevin fulfilled his childhood dream and won the John Smiths People's Race at Aintree.
According to Kevin his success was down to preparation and focus. "I'm quite a determined individual and when I set my mind on reaching a goal I make sure I get there," Kevin reveals. "I thought to myself, if I can make the shortlist of 10 from 3,500 applicants, with the right preparation and commitment I might just be able to win it."
It could be this same determination and commitment that has enabled him to run his successful franchise for the past five years. Kevin launched his Cash Generator outlet in November 2002. "I initially chose to investigate franchising because there is a much greater benchmark to judge the viability of the business, and was attracted to the Cash Generator opportunity because it matched my criteria of being both an established franchise and a member of the British Franchise Association."
Cash Generator has stores across the UK and has been franchising for 10 years. Outlets sell brand new, graded and pre-owned goods, as well as providing buy-back and cheque cashing services, along with foreign currency and other financial services.
Pleased with the support he has received from Cash Generator, Kevin states: "There was a six week training period, which was excellent. They covered every aspect of the business."
Despite achieving a record level of annual turnover, Kevin reports that his business continues to grow. "What I enjoy most about the franchise is the flexibility - this allowed me to pursue my dream of winning the John Smith's People's Race at Aintree."
Even though his childhood goal has been achieved Kevin still has exciting plans for his future: opening more Cash Generator outlets.
Shape Your Future with Cash Generator
We are the most successful Buy & Sell Store
group in the UK, with a business model that
provides multiple profit streams to generate
income in most economic climates.
We maximise our potential by offering customers
pre-paid mastercards, foreign currency, money transfer
services and both personal and asset backed loans.
These services complement our core offering of bargain
prices on new and pre-owned goods, buy-back offers
and cheque cashing facilities.
The business was deliberately set up with multiple
income streams in order to maximise profitability and
safety. Franchisees like owning busy stores where
customers frequently end up using all our services rather
than the original one they started with.
Cash Generator is truly an innovative High Street retailer
and instant cash provider to the local community in
which they operate.
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