WHEN the founder of the franchise calls you every day for the first 30 days of your business, you know that the weight of his support is behind you. William Little, founder of Cleaning Doctor, undertakes to do just that as this established cleaning franchise with a reputation for unbeatable quality of service expands across the UK.

With nine franchise branches established in Great Britain, 2005 is seeing growing expansion by the brand which, because of its investment in top-of-the-range equipment and training, is able to always equal or better the service of the competition. "Our franchisees all offer a 100% money-back guarantee on every job, and in all the jobs that all the franchisees have ever done, only two people have ever asked for their money back," reveals William. "Our customers receive the most thorough cleaning ever, or it's free. That's a powerful offer to be able to make in a market where quality is not always at its highest."

The Cleaning Doctor franchise has been designed as an economical, high profit business that can be operated from home.

"We have developed and fine-tuned technical, business and marketing systems suitable to the demands of the growing industry," William explains. "We are specialists in carpet, curtain and upholstery cleaning, contract cleaning and home cleaning services. We provide abundant opportunities for new franchisees to build and manage multi-vehicle operations under the umbrella of an established brand."

The focus of the Cleaning Doctor franchise is franchisor support - the franchisees testify to the involvement and support of William and his head office team. This extends to William's son, who manages the original pilot operation in order to continually develop the systems and equipment and keep the support team in touch with the everyday ground-level operations of the concept. "We take a family-style approach to the network and each franchisee is encouraged to contribute innovative ideas," William adds.

"They're all important members to us, our newsletters ensuring constant communication and education to keep Cleaning Doctor at the leading edge. "We're fantastic at direct response marketing. We have developed dozens of brand new marketing strategies that influence customers to call Cleaning Doctor first. Even our vehicles are marketing machines on wheels, bursting with colourful information and contact details.

"I invite you to call soon and discover Cleaning Doctor. We will unleash your potential and take you to the top."