After many months of preparation Sue Arrowsmith, the franchisee of the 1,300sqft studio, opened her doors to over 100 interested ladies in the first week.

"The community is starting to embrace this new concept of fitness and exercise," comments Sue. "Women are tired of gimmick diets, which may be dangerous to their health. Working out for hours on end is also not an enjoyable pastime for many women. We offer an effective, no gimmick fitness and weight-loss programme designed for women focusing on aerobic fitness, muscle toning and flexibility and a healthy nutritional option for those looking to lose weight. Best of all, the easy to follow fitness programme only takes 29-minutes each session!" Contours Express creates a friendly environment for ladies and has an uncompromising focus on customer service through extensive training to all of its franchisees.

The quality of the studio's layout, finish and branding has far exceeded the expectations of Contours Express Master Franchisor, Jason Chong: "Sue has done an amazing job preparing her premises. She has put in 110 per cent and as a result she has created a studio which we can use as a high standard model for future studios."

Contours Express' next studio opening will be early next year in High Wycombe. It has also recently signed its third franchisee in East London with an estimated opening for Spring 2006.