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Premier master franchise

Become the master franchisee for a premier hairdressing and beauty brand. Rachel Spaul reports

Dessange International article image
 
MASTER FRANCHISE SUMMARY

THE CONCEPT: Premier French hairdressing salons offering a total beauty care concept.

NUMBER OF OUTLETS: 1,000

COUNTRIES ESTABLISHED: 45

OVERSEAS EXPANSION PLANS: Further expansion worldwide including the UK and Ireland

TYPE OF LICENCE AVAILABLE: National Master Licence
 
A world leader with 1,000 salons in 45 countries, Dessange International is seeking visionary partners to expand the brand into the UK.

Every day more than 50,000 men and women visit one of 1,000 Dessange, Camille Albane or FrÉdÉric MorÉno salons worldwide, which make up the Dessange International network. These luxury brands offer customers a unique haven dedicated to beauty and relaxation.

In the first instance, Dessange International is looking for suitable partners to establish its main brand, Dessange, in the UK. Successful candidates may be highly skilled beauty professionals, or entrepreneurs with impressive business portfolios, able to establish a flagship salon and training facility before expanding the brand via company-owned and/or sub-franchised outlets. The Master Franchisee will gain access to over 50 years of experience and know-how, a substantial research & development and logistics division, and worldwide training facilities.

Dessange International has created an all-embracing approach to beauty salon franchising based on the philosophy that "beauty is not something that can be dealt with piecemeal, but must be considered as a whole, as a harmony between hairstyle, colour, make-up and skincare."

Central to this concept are three complementary brands: Dessange, Camille Albane and FrÉdÉric MorÉno. For the last 13 years, Dessange International has designed and distributed care products for the hair, face and body as well as make-up ranges. In 1998 Jacques Dessange created an internal products division, Dessange Paris, and over the years has made considerable investment in its development. In 2003 Dba SA : Division BeautÉ Accessoires was created to design, manufacture and distribute products to the network.

Dessange International is pursuing an international expansion plan via Master Franchising and the extension of the Camille Albane and FrÉdÉric MorÉno brands, with the aim of becoming a major world player. Dessange International is present in 45 countries, with international sales representing 45 per cent of turnover.

Dessange International will work in very close partnership with its UK partners to set up a flagship salon, recruit a training director and set up the training centre, and to facilitate the distribution of hair treatment and care products to the salons themselves.

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