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epi: A proven B2B franchise

epi has helped franchisee Alistair Grieve to build a successful and prosperous business with a turnover of £400,000 per year. Alistair describes his success in an industry worth £billions ...

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SUMMARY

Type of franchise: Business to business

Industry Sector: BUSINESS PERFORMANCE IMPROVEMENT

IDEAL FRANCHISEE PROFILE: Motivated and enthusiastic individuals with proven business skills who want to share in a successful business model. Experience in performance improvement consultancy not essential as extensive training and support is provided.

YEAR ESTABLISHED: 1995

FRANCHISING SINCE: 2000

NUMBER OF FRANCHISEES: 50 (inc consultants)

INVESTMENT REQUIREMENT: From £18,000

PRIORITY RECRUITMENT LOCATIONS: nationwide
 
After gaining a management degree in forestry and spending the next 10 years in various commercial and senior financial positions I started to get itchy feet and was looking at opportunities to start my own business. I was not specifically looking at franchising but, after considering a number of different options, I chose epi.

I was impressed with the thorough interview process which convinced me that epi* were really interested in ensuring that I had the capabilities to succeed as a franchisee, rather than just being keen to take my money. Other franchises I looked at were often restrictive and prescriptive - not something I considered a challenge! epi offered stimulating prospects and a degree of autonomy. epi offered me the ability to work to my own agenda and to be flexible. I wanted to be a master of my own destiny and that's exactly what I am now.

When I joined, I received sales and process training. I was particularly keen to receive the sales training, which included presentations from experts, roleplay, and attending sales calls to see how it was done in the field. This training provided the boost that I required to get me up to speed and gave me the confidence I needed to win business.

Now that I have been operating for three and a half years the support I am receiving is different. It is focused on helping my business move forward and succeed. Support from head office and my peers has been invaluable in developing my business and is one of the key benefits of the franchise.

I spend 40 per cent of my time in a sales and marketing role attending meetings with clients, networking and developing contacts. My main clients are charities, support companies, local governments, professional service providers, manufacturers and distributors.

Another 40 per cent of my time is spent on account management. By this I mean managing the client through the process to ensure outputs are being successfully delivered. This involves presenting findings and liaising with decision makers.

The additional 20 per cent of my time is spent on business development and working on my business to ensure it is continuously improving. Receiving regular large cheques is rewarding and also very motivating!

When asked what advice would I give someone contemplating buying a franchise, I'd say this: you need to remember you are not buying a job, you are running, or are part of, a business and it is up to you! Make sure you have enough capital behind you and a realistic business plan which you can measure yourself against. It is up to the individual to make their business work for them. Running your own business is not for everyone. You need to be someone with the right attitude, ability, and skill set to make the most out of it.

epi has enabled me to spend more time with the family as I am flexible with when I work. Life is less stressful when you have increased control over what you're doing and when you do it.

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