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The UK Franchise Directory: Online & in print: the best of both worlds

The United Kingdom Franchise Directory has a new look website. Directory Editor Simon Royal explains the benefits of the new site and why print is still important

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'The Internet has by no means taken over printed publications. But together, a printed publication backed up by an online counterpart gives you, the reader, choice and flexibility'
 
There is no doubt that the Internet has become an integrated part of modern life, both professionally and personally. What did we do about sourcing information before the internet? If you were looking at investing in a franchise where did you go?

Franchise Development Services is a world leader in franchise consultancy and publishing, with 25 years' experience in the franchise industry. The company produces franchise publications such as The Franchise Magazine, European Franchising, Franchise International, The Irish Franchise Magazine and, of course, The United Kingdom Franchise Directory to aid franchisors expanding their franchise networks.

The United Kingdom Franchise Directory was first published in 1985 and featured around 200 brands - now in its 21st annual edition it contains over 800 brands in an easy to digest format. The United Kingdom Franchise Directory is a reference tool, with over 2,000 hours of research going into each edition to give you, the reader, a definitive guide.

The Internet has by no means taken over printed publications. But together, a printed publication backed up by an online counterpart give you, the reader, choice and flexibility.

www.theukfranchisedirectory.net has been relaunched to coincide with the release of the latest printed edition. The newly redesigned site features more than 100 franchises and is increasing on a weekly basis. A new search feature enables you to narrow down the brands that suit your needs by choosing business type, place of operation, type of operation and cost. With an automated lead generation system, as soon as you request further information from a brand your details are automatically sent straight to the franchisor, making turnaround time even quicker.

The site has been redesigned for maximum search engine compatibility. The additional promotions both online via sponsored advertising and in print via adverts placed in FDS publications are pushing the site ever forward.

The online version by no means replaces the printed edition. While the printed edition contains detailed information such as financial projections, expansion plans and ideal franchisee profile and lists over 800 brands, the online version features over 100 brands and is more editorial based, offering a background insight into the company, and features a number of different brands recently added and continually updated. Whatever your franchising needs are, through its numerous publications FDS can assist you.

Why not visit The United Kingdom Franchise Directory Online today at www.theukfranchisedirectory.net or for information about purchasing the printed edition, see the page opposite.

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