Winning New Business is the book for everyone who is client or customer facing and who really should have the skills to help bring in the business and keep existing clients and customers.

Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like 'total marketing', 'living the brand', and 'customer relationship management', the need for everyone in business to maximise sales and profitability is paramount.

Written by Richard Denny - one of the world's most renowned sales gurus - Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page 'til the last, giving you the ability and the confidence to succeed. Bursting with industry insight and drawing on examples from TV's Top Gear to Muhammad Ali, Denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.

Richard Denny (pictured) is a highly successful businessman who has been sharing his ideas on success and achievement around the world for over 20 years. A highly sought-after motivational speaker, he has helped thousands of people to succeed. Chairman of the Richard Denny Group, he is also the author of four other books: Selling to Win, Motivate to Win, Communicate to Win and Succeed for Yourself (all published by Kogan Page). His books have sold over two million copies worldwide.

"A great book that should be bought by every franchisor to help their team to get the very best out of each and every day. A very valuable sourcebook of information, insight and practical advice that will help every reader to more easily reach their goals and aspirations and be recognised for their part in helping any company to succeed. These simple to implement ideas will work quickly and can change lives forever. Well done Richard Denny and thanks for the kind words about one of our own team members." Roy Seaman CFE, Managing Director, Franchise Development Services