The excitement and glamour of the fashion retail industry is an attractive prospect for someone looking for an interesting new direction, and now this opportunity is available, whether you have previous retail experience or not.

Glamour To Go, a professionally put-together fashion retail franchise specialising in providing its own-brand range of products targeting the modern woman, aged 25-45 with a 24/7 lifestyle, opened a London-based showroom in Strand-on-the-Green, Chiswick in September. This move will provide a location where customers can view the Glamour To Go Collection and events can be staged. "This marks the culmination of 15 months' dedicated testing and development of the Glamour To Go brand, product range and sales channels, specifically with the franchise market in mind," reveals Director Sally Allen.

"Not many brands do this...if any." Glamour To Go's women's fashions have been developed in a selection of designs and colours in easy care silk-mix fabric, most with their own matching hand-beaded drawstring bag, which can double as a travel pouch or an evening purse. The bag is not only a 'brand identifier' that has proved an incredibly powerful sales tool, but also makes Glamour To Go the perfect answer for travel, parties and last minute panics.

"Our products are ideal for travel, going out straight from the office or to keep in a handbag to ensure that you can look a million dollars at a moments notice," adds Sally, who launched the Glamour To Go product range in the UK in June 2004. "In order to satisfy demand, we now intend to establish an international network of Glamour To Go high street franchised retail outlets." Sally emphasises that the franchise is a ground floor opportunity, but one which has been developed with the assistance of international franchise consultancy Franchise Development Services.

"We know our business and our markets, we have a success story so far to point to, and working with franchise specialists we have put together an impressive and exciting package," she reflects. "Since the launch we have constantly tested the marketplace for pricing and quality through mail order, events and the internet. We are confident that an extensive market exists between low cost, mass market and top end luxury brands - a market ready and waiting for the strong Glamour To Go brand image and affordable chic designs.

High street retail outlets where customers can touch and feel will considerably enhance sales and referrals. Following our existing style, retail outlet openings will feature a combination of celebrity, media and consumer events."

Franchisees will have access to a complete turnkey high street retail package, which they will put into practice through their own network of stores. To enable franchisees to concentrate on running their businesses, Glamour To Go head office will directly supply the brand's complete product range, develop new products and designs at least twice a year, compile new catalogues and generate marketing initiatives.

"We want ambitious people who are disciplined, capable, have a positive outlook and who are happy, pleasant individuals," says Sally. "This is a fashionable, glamorous and exciting opportunity to drive a revolutionary new fashion product into new markets backed by a quality brand and professionally put-together support."