The growing trend for 24/7 living is prompting entrepreneurs to seek new ways to service the ever busier consumer seeking convenience married with quality, and now this philosophy has been applied to high street fashion retail.

Glamour To Go's women's fashions have been developed in a selection of designs and colours in easy care silk-mix fabric, most with their own matching hand-beaded drawstring bag, which can double as a travel pouch or an evening purse.

The bag is not only a 'brand identifier' that has proved an incredibly powerful sales tool, but also makes Glamour To Go the perfect answer for travel, parties and last minute panics. "Our products are ideal for travel, going out straight from the office or to keep in a handbag to ensure that you can look a million dollars at a moments notice," adds founder and Director Sally Allen, who launched the Glamour To Go product range in the UK in June 2004. "If fashion can be said to have its own superior 'emergency service', then Glamour To Go is it! In order to satisfy demand, we now intend to establish an international network of Glamour To Go high street franchised retail outlets."

The primary Glamour To Go target market is women between 25 and 45 with a 24/7 lifestyle and who tend to spend time travelling, both for business and pleasure. The secondary target market is people buying gifts for friends, girlfriends, wives, daughters and grand-daughters (there is even a range for three to eight year olds). "Since the launch we have constantly tested the marketplace for pricing and quality through mail order, events and the internet," reveals Sally. "We are confident that an extensive market exists between low cost, mass market and top end luxury brands - a market ready and waiting for the strong Glamour To Go brand image and affordable chic designs. High street retail outlets where customers can touch and feel will considerably enhance sales and referrals. Following our existing style, retail outlet openings will feature a combination of celebrity, media and consumer events."

The first company-owned store is set to launch in Kensington, London this September, in a 1,200sqft retail location on Hammersmith Road. To complement this launch Glamour-To-Go is seeking two individuals to open further retail locations in major cities across the UK. "Our aim is to have the two franchised outlets open by Christmas," reveals Sally. "Cities such as Birmingham, Manchester, Edinburgh and Glasgow are ideal shopping environments for the Glamour-To-Go concept." Sally emphasises that Glamour To Go's franchise offering is a ground floor opportunity, but one which has been developed with the assistance of international franchise consultancy Franchise Development Services. "We know our business and our markets, we have a success story so far to point to, and working with franchise specialists we have put together an impressive and exciting package," she reflects. "The big money is always made by those getting in on the ground floor, whether it's stocks and shares, new inventions or new franchises. The excitement comes with pioneering and reaping benefits while others are asleep to the opportunity!"

Franchisees will have access to a complete turn-key high street retail package, which they will put into practice through their own network of stores. To enable franchisees to concentrate on running their businesses, Glamour To Go head office will directly supply the brand's complete product range, develop new products and designs at least twice a year, compile new catalogues and generate marketing initiatives.

No previous fashion or retail experience is necessary, rather Sally and the Glamour To Go team are looking for individuals and companies with enthusiasm for the product and a business management track record. "We want ambitious people who are disciplined, capable, have a positive outlook and who are happy, pleasant individuals," she says. "This is a fashionable, glamorous and exciting opportunity to drive a revolutionary new fashion product into new markets backed by a quality brand and professionally put-together support."