The first Glamour To Go showroom is causing a buzz in Chiswick, London after its opening in October, and the women's fashion label is now pushing ahead with its franchise development programme, which will see it establish itself as a high street name in cities across the UK.

"We've had a fantastic response to our showroom, with people turning up from all over the country," exclaims Founder and Director Sally Allen. "This opening marks the culmination of 15 months of dedicated testing and development of the Glamour To Go brand, product range and sales channels, specifically with the franchise market in mind. With interest in and sales of Glamour To Go products growing rapidly around the world, we now intend to establish a national network of Glamour To Go high street franchised retail outlets."

The stylised high street retail showrooms provide customers with an opportunity to touch and feel, which is expected to considerably enhance the range's sales and referrals.

"We know our business and our markets, we have a success story so far to point to, and working with franchise specialists Franchise Development Services we have put together an impressive and exciting package," reflects Sally. "Since the launch we have constantly tested the marketplace for pricing and quality through mail order, events and the internet. This is a ground floor opportunity to get involved in a truly exciting fashion retail brand."

THE PRODUCT
Glamour To Go fashion offers glamorous affordable chic designs for women in easycare silk-mix fabric, which come with their own matching drawstring bag that can double as a travel pouch or an evening purse.

Founder Sally Allen says: "Perfectly suited for women who want to look glamorous for that party or date straight from the office, or that function you need to attend as soon as you open your case when you arrive at your destination, the Glamour To Go 'Capsule Collection' is a selection of sensational flattering designs for women with a passion for fashion and a 24/7 lifestyle."

The range includes: short and long dresses, palazzo trousers, kaftans, ponchos and various tops and skirts, which can all mix-and-match. "There is even a range of Glamour To Go elegant white dresses to chose from," continues Sally, "so that you are always prepared for that 'special moment' when he pops the question - wherever you are, whatever the time - just in case! If you want to look a million dollars instantly or as if you just stepped off the catwalk in Milan or Paris...then Glamour To Go Fashion is a must."

THE FRANCHISE
The retail franchise package has been designed to suit potential franchisees with no previous retail or fashion experience, as franchisees will have access to a complete turnkey high street retail package, which they will put into practice through their own networks of stores. To enable franchisees to concentrate on running their businesses, Glamour To Go head office will directly supply the brand's complete product range, develop new products and designs at least twice a year, compile new catalogues and generate marketing initiatives.

Glamour To Go is focusing its search for people who are disciplined and capable with a positive outlook. "This is a fashionable, glamorous and exciting opportunity to drive a revolutionary new fashion product," adds Sally. "We are confident that an extensive market exists between low-cost, mass market and top end luxury brands - a market ready and waiting for the strong Glamour To Go brand image and affordable chic designs."