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HardSoft Computers: Become a saviour for local businesses

How many small and medium sized business are operating in your town or city, and how many new launch every week? These are all potential customers for you if you take on the HardSoft Computers franchise. Stuart Anderson reports

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SUMMARY

Type of franchise: Business to business

Industry Sector: IT Leasing

IDEAL FRANCHISEE PROFILE: People with a desire to build a successful business in the IT sector, comfortable dealing with the public and leading a team while working as part of a larger team.

YEAR ESTABLISHED: 1990

FRANCHISING SINCE: 2007

NUMBER OF FRANCHISEES: New Launch

INVESTMENT REQUIREMENT: £40,000 - £60,000

PRIORITY RECRUITMENT LOCATIONS: nationwide
 
Hardsoft Computers article image
 
With the growing pace of improvement in the technology sector, small to medium sized businesses are finding that keeping their IT capabilities in line with the current market is getting costlier as their purchased equipment becomes outdated increasingly quickly. Established for over 16 years, HardSoft Computers offers a solution in the form of upgradeable IT leasing which allows its clients to completely outsource their IT departments and streamline the efficiency of their businesses.

With the popularity of IT leasing creating strong new opportunities nationwide, HardSoft Computers has launched its franchise opportunity as it seeks individuals with a basic understanding of computers and an interest in the market to develop and market its concept nationwide. "To ensure that our franchise succeeds we have worked with specialist franchise consultancy FDS," says Franchise Director Phil Morgan.

"The result is a complete turnkey package covering every aspect of setting up and running your HardSoft Computers business. You won't have to develop your own business systems as you go, it will all be set out for you, meaning you can concentrate on generating income from the moment you open for business."

The HardSoft Computers leasing scheme is flexible and affordable, incorporating supply and installation of equipment with full warranty and customer support during the lease. The weekly cost of a full desktop system starts from only £4 per week and clients can lease anything from a single PC to a fully installed and managed network server system.

"Our belief in the future of IT leasing is backed up by statistics," says Phil. "In the USA the standard means of acquiring IT is via a lease scheme. In the UK, businesses will happily lease a car or a photocopier, but traditionally they will buy their IT equipment. Leasing makes economic sense, allowing customers to install the equipment they require without making a large capital outlay, while also being the most tax efficient method of acquiring new IT equipment.

"In 2006 the overall UK leasing market grew by eight per cent and is worth in excess of £1.7 billion. IT leasing represents only a fraction of this total and presents a huge opportunity for growth. Our experience tells us that there is a huge market of SMEs keen to take advantage of upgradeable leasing, giving them the chance to change their computers every 18 months without any increase in the monthly rental cost."

Importantly, the HardSoft Computers head office will process all lease finance for customers, allowing franchisees to concentrate on marketing and developing the business, and recruiting and training staff. Franchisees will receive a full training programme covering all aspects of the business, from product knowledge and sales instruction through to business procedures. The package also includes an exclusive territory, a full set of business manuals, stationery, marketing materials and personal IT solution.

"We will also help you set up your new business, train your staff and get you ready to launch using our marketing tools to generate immediate awareness of your new business," says Phil. "On an ongoing basis we will work with you to develop your business, providing ongoing advice and guidance to both you and your team. We want you to be sales focused and very successful - we will help with technical support as you build your team with specialist knowledge, provide marketing initiatives for you to implement, and ongoing training to keep you up to speed with market developments."

If you have a real desire to build and make a success of your own business in the IT sector, are comfortable with dealing with the public and can lead your own team while simultaneously working as part of a larger team, HardSoft Computers wants to talk to you about getting in on the ground floor of its national franchise development.

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