Extensive press advertising in the travel trade and franchise press, direct mail and postcards will be the key strands of the recruitment drive. All of this activity culminates with a significant presence at the franchise exhibition at the NEC in Birmingham.

Managing Director John Donnelly says that potential franchisees include those already managing a travel agency, people currently employed in an agency and other entrepreneurs who would like to move into the travel industry.

"Franchisees will enjoy the security of a fully ABTA (Association of British Travel Agents) bonded travel franchise along with the backing of the Harvey World Travel network, which provides a comprehensive retail agency support package including training, business development and extensive marketing support," explains John.