In principle, I am engaged in creating sales leads,
talking to customers to win the business, measuring
their windows, providing quotations and finally, fitting
the blinds.
If that sounds all too easy, I assure you that the secret to
success is in the detail. This business is relatively straight
forward, as you are able to concentrate on the sales and
fitting side, all products are manufactured for you, to your
exact requirements. The conversion of leads to actual sales
is your obvious goal.
Anyone with a window is a potential customer. It is an
enormous advantage to have a strong brand like
Homstyle by Vantana behind you.
Having a shop helps enormously to build credibility with
the customers and as a base to demonstrate our range of
products. In an average week I will spend between 1.5
and 2 days in the shop. I employ a young lady to cover the
remaining 4 days. I also now employ a professional fitter
so I can concentrate on selling.
I do work 2 or 3 evenings a week, as many customers are
at work in the day. I like to get all parties present at a
sales call, to close the sale at one visit.
When I first started with no staff or shop,
this was the most difficult period, because
I was doing the lot! Once you have
overcome this initial 6 month period things
get easier. For example, if I want a holiday,
my fitter can cover for me. A good fitter
is a Godsend, as they can create many
recommendations for more business
when a great job is done.
Sales leads are generated in a number
of ways and these are vital to the
development of the company. We
advertise in the local press, the shop
creates leads, we occasionally do leaflet
drops and shopping mall handouts too.
The business is promoted at no cost to
us in Yellow Pages, the BT Phonebook
and on the Internet, all by Vantana
the Franchisor.
I recently got a professionally branded van.
This creates sales leads as it advertises
the service whilst parked outside the
customers home.
Are special skills required? I would say that
you have to have interpersonal skills,
selling means getting on with people. You
also need practical DIY skills, as it will be
you measuring and fitting. You also need
the drive and the energy to succeed!
Vantana provide a comprehensive
2 week training package
and further training
sessions to suit.
Money. You can earn well in this
business, the rewards are good where
margins have not been eroded by forced
discounting to win business. The range of
products I offer are the best in the market,
so it is up to me to sell on these strengths,
not to offer cheap prices.
Future growth? I will expand with another
retail outlet when the time is right, another
fitter, an additional sales person, the sky is
the limit"
It costs just
£20,500 to obtain a territory selling
Homestyle by Vantana products.
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