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Scenic Blue franchise is rebranded

Landscape and gardening franchise Scenic Blue has been rebranded Marshalls Gardens & Driveways. This move follows Marshalls plc acquisition of Scenic Blue in December 2006.

The Marshalls Gardens & Driveways franchise will incorporate a new franchise agreement and system, which will become the standard for all future franchisees joining the company. The revised package is based on sales of driveways as well as gardens.

"The Scenic Blue franchise network has gone from strength to strength since its inception almost ten years ago," says Judy Behl, Scenic Blue's Managing Director. "We are now entering a whole new phase of the company's evolution and since being acquired by Marshalls plc we have been in discussions as to the best route forward to maximise the potential of our franchise offering. Independent research shows that the Marshalls brand name packs a powerful punch with consumers, and also with franchise prospects, who welcome the added security and resources that a plc is able to bring to the franchise package."

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