Franchise partners John Irvin and Stephan Ashley of Parkridge Ltd are behind the launch and have operated the Scottish Master Franchise for 10 years. So far, the pair has launched over 40 outlets north of the border.

John comments: "We were immediately attracted to this location at Crystal Peaks, which has undergone significant refurbishment and expansion in recent years. While the O'Briens presence in Yorkshire is already well established through outlets at York, Leeds and in Sheffield itself at Chapel Walk, this new shopping centre location will further boost the brand across the region. "As this is a busy spot, our 104-seat express-style cafÉ provides customers not only with a greater choice but also quicker turn around on their orders. This includes an extended hot offer such as pastries and quiches, as well as iced drinks and milk shakes especially popular during the summer."

Crystal Peaks Centre Manager, Neil Wilson said: "We are only too pleased to welcome O'Briens into our community. It's such a comfortable, attractive environment where customers can sit, relax and take a break from their shopping - and rest their weary feet - or take time out from the hustle and bustle of commerce for a moment to unwind. I should know, I've already had several informal meetings here with my colleagues so I highly recommend O'Briens from personal experience but see and taste the experience for yourself."