With Local Authorities continuously outsourcing home care for the elderly and an increasingly older population it is estimated that by 2028 the demand for home care services will be 66 per cent higher than in 2005. Many of SureCare franchisees come from medical background and received extensive training, the company is now looking to franchise further to meet the growing home care industry.

"It is understandable that as we get older staying within our own homes surrounded by our memories and our possessions is important to keep a link to our past," says Dominic Rothwell, Managing Director for SureCare, "A home carer is a professional who can help with any number of activities whether it be getting in and out of bed or just having a cup of tea and a chat. They give invaluable assistance as well as companionship at whatever level is required."