Not only was the initial training ideal but the ongoing support that followed was superb and I felt that I could build my business with confidence. The uniqueness of the Swisher service and relatively low investment also appealed - Swisher has no competitors and I didn't need to invest in large premises, expensive equipment or extensive staff.

Swisher is recognised as the UK's top management franchise and the initial training and ongoing support offered is considered to be amongst the finest in the UK. Franchisees receive assistance with the recruitment, selection, training and ongoing management of their senior staff. Swisher Corporate also centrally produces all invoices, statements, assists with debt collection and acts as a Call Centre. Swisher awards large exclusive 500,000 population territories. Defined by postcode area, each territory has between 10,000-20,000 potential customers and it is impossible to reach customer saturation within a territory.

I now have over 200 customers, seven staff and a turnover of over £300,000. I am well on my way to achieving £500,000 turnover by 2008 and my next goal is to achieve a £1 million turnover within the next five years. Swisher are extremely selective in their franchise recruitment process and only eight to 10 candidates from over 1,500 applicants are awarded territories each year. Accordingly there is a very high calibre of franchisee within the Swisher network which reflects well on each franchise across the UK. I know that following the Swisher system ensures my business is profitable and has a growing re-sale value. Building a business like this gives me a real sense of achievement and the ability to provide a secure future for my family.