Ben Kench (pictured left with Andi Johnson, Events Manager for Business Link Birmingham), founder of business coaching franchise The Business Booster, reveals: "They recognised how, in the area of selling, our British tastes are vastly different and asked me to Anglicise and update, which I was extremely proud to do. I believe selling is actually a life skill, but especially in business, if you can improve your sales performance, you improve the sales fortunes of the business." The Business Booster is seeking individuals with proven sales or business management skills to offer its business growth solutions programmes to small business nationwide.