SUMMARY
Type of franchise:
OWNER/OPERATOR
Industry Sector:
SANDWICH AND COFFEE BAR
IDEAL FRANCHISEE PROFILE:
Outgoing, hard working individuals that share our enthusiasm for a new high street concept.
YEAR ESTABLISHED:
1979
FRANCHISING SINCE:
March 2006
NUMBER OF FRANCHISEES:
6
INVESTMENT REQUIREMENT:
£60,000 (total investment)
PRIORITY RECRUITMENT LOCATIONS:
UK-wide, Spain, Holland & Germany
Charles Bartlett founded his catering business over 28 years ago. He developed a unique catering opportunity that gave him an excellent competitive advantage over burgers and other fast food systems. Capitalising on the popularity of toasted sandwiches he developed the 'Toasty' - a highly successful new fast food product.
Customers love seeing the 'Toastys' prepared in front of them using the wide range of fresh ingredients on display. Flavours are locked in by the fast cooking speed, 40 seconds, which gives a delicious crispy texture outside, with 'Toasty' branded on. A staggeringly wide range of organic and healthy fillings are possible. We believe this makes the 'Toasty' a truly healthy fast food product.
Sold in coffee shop format with fresh brewed coffee, the 'Toasty' gives potential franchisees a huge profit potential. The grab-and-go takeaway market continues to expand and all age profiles are catered for, from breakfast to late evening.
The franchisees have the advantage of the unique Toasty Oven designed and manufactured in the UK. The compact operation means franchisees have a wide range of options including mobile 'Vanchises' for example. The 'Vanchise' brings fresh coffee and the 'Toasty' as a unique fresh food option to the lunchtime market. For franchisees, this gives them real lifestyle options.
Toasty Kitchens launched franchising of the 'Toasty' concept in March 2006. By 2007 we expect to have six retail outlets and two event trailer businesses in operation. The response at the National Franchise Exhibition in October was overwhelming and franchisees can expect to see significant growth in 2007 as we further develop the brand. Master Licences for Wales and Scotland are still available.
Our latest franchisees Ade & Tutu, based in Basildon Eastgate Shopping Centre, chose Toasty Kitchens because: "The franchise fee is reasonable and affordable unlike other food franchises. The oven and the 'Toasty' are unique which makes it outstanding among other food franchises. Profit potential is huge giving the opportunity to generate good income."
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