Sales Director Sue Reid explains: "The franchisee's van is their showroom, their shop on wheels, their means of delivering orders to customers, their mobile storage facility and their advertisement for the service they offer. This is why the right van is so crucial to business success."

The van has been transformed to accommodate add-on sales such as treats, toys and accessories. "We now fit each new vehicle with the Trophy Display Module," Sue adds. "This is completely interchangeable so that each franchisee can lay it out to their own individual requirements."