Franchise Suppliers Guide: How to make the most of franchising your business

For business owners considering franchising as a route to expanding their networks, or established franchisors seeking to improve their offering, the Franchise Discovery Day will provide an opportunity to access expert advice and guidance through a series of presentations by experts from different industries pertaining to franchising, all of whom with specialist knowledge of working with franchisors.

Scheduled to take place at the Norwich headquarters of franchise consultancy Franchise Development Services on Thursday, 20th September, the event will provide an opportunity to learn about how to improve a number of areas, with presentations covering legal advice, network accounts, manual writing, branding, media strategy and franchisee lead management.

Each presentation will cover 45 minutes, providing practical advice and guidance specific to franchisors, followed by 15 minutes for Q&A. The day will run from 10am until 5pm with an hour lunch, and visitor spaces (priced at £375) are limited.

iPer
The Franchise landscape is transforming. It is no longer enough to give customers, both internal and external, what you think they want - you need to give them exactly what they want. iPER is a leading company in providing and catering for all the elements you need to make your business customer orientated and therefore successful. iPER's unique business methods take you step by step through how to evolve your franchise, meet these goals and ultimately improve profitability. iPER's presentation will concentrate on how you increase the revenues of your franchisee's by making it easier for them to sell on a repeatable basis.
For more information, please call 01603 620 301

FranDesign
FranDesign provides insightful and effective marketing support, designed to inspire, guide and develop your brand, business and people. Specialising in helping franchisors to explore and express their unique brand positions, FranDesign applies exceptional creative-thinking and proven marketing experience to make sure you communicate effectively with all audiences. The FranDesign presentation will be delivered by Simon Middleton, Director of Turton Middleton and the Chartered Institute of Marketing's 2007 'Marketer Of The Year' for Norfolk & Suffolk. The presentation will discuss achieving greater clarity and purpose throughout your franchise organisation; making more effective use of the power of your brand; effective and distinctive marketing and advertising; fresh and powerful design for your identity, literature and website; developing greater motivation and better teamwork; and creative-thinking about all aspects of your business.
For more information, please call 01603 620 301

Leathes Prior
Leathes Prior has a national reputation for its expertise franchising and intellectual property. The firm provides a comprehensive service to clients both nationally and internationally, and has been an Affiliate Member of the British Franchise Association for many years. In this time the firm has acted for an array of franchisors and franchisees and advised on literally hundreds of franchise structures - many of them household names. The Leathes Prior presentation will cover the role of the lawyer in meeting the your objectives while ensuring that the hard work that's gone into building the business is properly protected, such as advising on: intellectual property rights; trade marks; confidentiality and/or intent to proceed agreements; Operating Manuals; Franchise Agreements; websites; property; marketing materials; software licenses; data protection; reviewing existing agreements; master licenses; and franchise dispute resolution.
For more information, please call 01603 620 301

FranMatch
Backed by the franchise industry experience of FDS, which has been serving the franchise industry for over 25 years, FranMatch is a professional marketing and lead management service designed to assist you in efficiently and cost effectively attaining your franchisee recruitment targets. FranMatch is a structured service that builds marketing campaigns to promote franchise opportunities, email campaigns to educate candidates and an infrastructure to deal with each and every lead generated in a personal style. FranMatch will provide invaluable guidance on the franchise lead generation, management and conversion process. FranMatch will share its tried and tested methodology, experiences and successes to date and advise on how you can build successful national networks of franchisees.
For more information, please call 01603 620 301

FranAccounts
FranAccounts is a leading British Franchise Association Affiliated accountancy which specialises in providing accounting and bookkeeping services to the franchise industry throughout the UK. Its directors have over 40 years of combined experience within the franchise industry and the firm has worked with some of the UK's leading franchise brands, developing an exceptional understanding of business format franchising. FranAccounts estimates that 60 per cent of franchisees have no experience of financial matters, and 45 per cent of franchisors do not receive regular management accounts. The FranAccounts presentation will focus on how, by acting for multiple franchisees, accountants can act as a second support unit and provide "economies of knowledge".
For more information, please call 01603 620 301

FranchiseSuccess TV
The FranchiseSuccess TV seminar will look at the many ways to successfully use digital media for the promotion of your franchise opportunity. It will cover franchise recruitment videos and DVDs; commercials; website structure and search engine optimisation; broadband TV; mobile TV; IPTV; corporate blogging; video blogging; video emails; social media sharing websites; and podcasting, as well as demonstrating ways to make the most of news stories on the British Franchise Association's broadband TV channel. The session will provide a clearer understanding of the enormous potential offered by digital marketing for franchisee recruitment. The presentation will be made by Peter Middleton, Managing Director of CRE:8 Multimedia Limited, a bfa affiliate member with over 14 years of experience of media production.
For more information, please call 01603 620 301