Donna opens second Ableworld mobility store

Six months after her first franchise in Newark-on-Trent, Donna Wilson recently opened the doors on a new Ableworld mobility store in Lincoln.

Although it is quite unusual for a franchise owner to open a second unit so quickly, Donna had the advantage that the first store in Newark was a resale. In other words, she purchased an ongoing business which already had a customer base and a presence in the local community.

Donna joined the country’s leading mobility retailer, Ableworld, in 2014 and having had great success in offering quality mobility products at value-for-money prices to elderly and disabled customers through her Newark franchise, she wanted to provide the same support and help in nearby Lincoln.

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Part of Donna’s success as a franchise owner is her out-of-store activity. She is well–known in the local area for supporting and sponsoring several groups in the community including Newark & District Community Awards, Beaumond House Community Hospice, Rainbows Children’s Hospice and others.

Donna also takes part in charity work, her charity events include running 10k for the Rainbows Children’s Hospice, where she raised £1,500, and running a marathon for Barnardos, which raised £2,500. Donna explains why she took the franchise route to open her own business: “I invested in an Ableworld franchise because of their ethical values and no-pressure sales approach.”

“My personal experience of being mother to a special needs child gave me a great insight into how important Ableworld is for the community.”

What of Donna’s personal experience of starting a franchise? “The training was very thorough and head office has been brilliant – you can pick up the phone and get help with any aspect of the franchise. Nothing is too much trouble and you can pick the brains of people with many years’ experience”.