Action International re-brands as 'ActionCOACH'

Action International has changed its name to ActionCOACH as part of a major re-branding exercise by the company, which has just been chosen as the world's top business consulting franchise for the fourth year in a row by Entrepreneur magazine.

The decision to choose a new name follows extensive international research by the company which indicated that the new ActionCOACH brand has a much stronger association with its core business coaching activity. The company has a national network of over 150 business coaches in the UK and almost 1,000 offices in 22 countries across the globe.