"We need to expand to meet demand"
Launched in 2005, the All Trades Network property repair and maintenance franchise has steadily grown to include over 30 dedicated franchise owners. As the franchise enters its fifth year of trading, Managing Director Keith Roberts tells The Franchise Magazine about his plans to build on this success with an exciting new strategy for the future
This is a very important year for All Trades," Keith explains. "During 2010 we want to recruit an additional 20 franchise owners across the UK by the end of the year and are confident that our new franchise package will attract people with great organisational and communication skills."
The All Trades Network is a management franchise that offers a complete building repair and maintenance service, which includes fully vetted and approved decorators, plasterers, builders, plumbers, electricians, joiners, heating and gas engineers and handymen.
However, a background in the building trade isn't essential, as All Trades provide a comprehensive training package.
"Our franchise owners are responsible for managing their business and tradesmen, and ensuring customer satisfaction," continues Keith.
"Initially using local sub-contractors to complete the work, they carry out surveys, manage the tradesmen and, importantly, manage the homeowners' expectations.
"Ideally they become the preferred supplier in their territory, providing a quality service to their clients, which results in repeat business. Building solid working relationships is essential to the success of each franchise, and eventually they grow their businesses to the point where they can employ a team of tradesmen and rely less on sub-contractors," he confirms.
Thanks to the experienced team at the All Trades Network head office in Blackburn, Lancashire, relationships are set up with leading insurers, landlords, facilities managers and local authorities, on a national or regional basis. When this lead flow is combined with each franchise owner's local marketing efforts, the capacity to achieve a substantial turnover is highly realistic.
"As our network has grown, we've seen an increased demand for the service from national organisations, including the insurance industry," enthuses Keith. "Responding to demand from established and new clients, we are now adding a national 24-7 emergency call-out service. As a result, we need to expand to meet this demand."
In anticipation of achieving a truly national network in 2010, All Trades Network has reduced the franchise package price to just £20,000 + VAT and developed an expanded portfolio of property maintenance products and services, including the Home MOT, annual Roof Surveys and flood defence products.
"By the end of the year we want All Trades to be as well known and respected across the UK as The Body Shop and McDonald's.
"If you're looking for a property repair and maintenance franchise, then 2010 is the perfect time to join the All Trades Network and we'd love to hear from you," invites Keith.