Step into success

Allied Carpets is back. The flooring brand has rebuilt the foundations of an old empire through simple but effective practices, and is on the brink of national expansion through the franchising method. Gareth Samuel investigates how one of the biggest and most exciting franchise launches for decades is all set to completely revolutionise the UK carpeting industry in the very near future.

Allied Carpets is, for many in the sector, a sleeping dragon of industry. But this all changed at the Flooring Show in Harrogate in early September this year when renowned flooring brand, Floors-2-Go unveiled a brand new franchising model for Allied Carpets that will reinstate the business as a company operating at the very apex of flooring.

Allied Carpets is undoubtedly one of the biggest brands in the carpeting industry. Hence when Floors-2-Go bought the company from administration, more than a year ago, it knew that brand profile would not be an issue for prospective investors.

It was in April 2012 that Nixon and Hope, the group that operates Floors-2-Go and Behar seized the opportunity to acquire the renowned Allied Carpets brand along with the General George and Weaver and Blacks businesses. Nixon and Hope put the right people in place to grow the Allied business swiftly and efficiently and just one year later, Allied Carpets is now in a prime position to announce the launch of its exciting new franchise opportunity that really could change the way carpets are sold throughout the UK.

What sets this powerful new franchise opportunity apart is the unique buying power that Allied has. In essence Allied Carpets, with the backing of Floors-2-Go is able to buy from suppliers in huge quantities, pushing the prices of carpets down at consumer level and handing unparalleled profit margins to the franchise owner. To the customer and investor alike, Allied Carpets is, therefore, an extremely attractive proposition.

Currently, Allied Carpets has ten core company owned stores. The support team at Allied Carpets is able to keep its finger on the pulse of the ever-changing flooring market. Franchise owners are fully supported by a team engrossed in the carpeting industry.

One of the most attractive details of this franchise proposal is the provision of a central administration service for business partners as standard. This means that the responsibility for franchise owners to spend vast amounts of time completing accounts and admin is utterly alleviated. Allied Carpets franchise owners will be free to concentrate on building their business, liberated by the central administration department, which will take care of all bureaucracy usually associated with running your own business.

During the show at which the franchise opportunity was launched, Allied Carpets was the talk of the flooring industry. As a result the business is welcoming the concept of conversion franchising, whereby existing carpet retailers can enjoy the benefits of being an Allied franchise owner by buying into the rejuvenated business.

Allied Carpets will continue to support all of its franchise owners with an allocated Training Manager and specific Brand Managers. Their role is to visit the franchise owners regularly to assist with store presentations, stock selection, employee management and business operation. Brand awareness is also of huge importance to the Allied Team. While they are acutely aware that the brand is renowned as a market leader in the carpeting industry, Allied strongly reiterates its emphasis on quality promotion with a central marketing department that produces Television, radio and press campaigns to give franchise owners the best possible chance of making their territory a roaring success.

The launch of the Allied Carpets franchise is effectively the resurgence of an old superpower in the carpeting world, back with a new model for expansion and fresh thinking. Join the Allied Carpet network today for a successful career in the carpeting industry that fits perfectly to your lifestyle.

The World at Your Feet

Join a £1.7 billion a year industry that is continuing to grow.


  • FINANCIAL: Profit and cash management accounts, VAT, PAYE and also favourable credit terms
  • MARKETING: Frequent advertising on TV and in the national press. Media buying advice, creative design support and coordinated online marketing
  • MERCHANDISING: Range planning and product stocking advice
  • SALES SUPPORT: from a dedicated central call centre

The franchise investment is realistic and dependent on the size of the specific location. Minimum entry-level capital required for an Allied Carpets territory is £20,000. The vast majority of investors also qualify for the DTI loan guarantee scheme.

Retail and business experience is not essential, but skills founded in the flooring industry and sales or management would be of great benefit. All franchise owners will receive one-on-one practical training and any specific needs of the individual will be identified and addressed and further training provided where needed.