Wheels on Fire

Brands Worldwide (FBW) – the group behind leading automotive paintwork repair specialists ChipsAway – has launched the brand new franchise opportunity.

ALLOYRescue has proved an instant success for Scottish franchisee Keith McGowan. Franchise

Keith has been a ChipsAway franchisee for 12 years and became the pilot franchisee for ALLOYRescue almost two years ago. Within that short time, he has developed a strong, growing customer base and has already invested in a second ALLOYRescue vehicle, with a third due on the road shortly.

“It’s a fantastic business,” Keith confirms. “Customers either own expensive cars with alloy wheels fitted in the first place, or they have invested in a set of alloys as a retro-fit option to enhance the appearance of their vehicles. Either way, they are highly motivated to maintain the perfect condition of their wheels, and so a top quality repair service at a fantastic price is an absolute no-brainer.”

The principle of ALLOYRescue is simple; franchisees operate from professionally liveried vehicles, fully equipped with the latest repair technology and equipment, and carry out repairs at a location convenient to the customer, vitally, at a fraction of the price of replacement.

In excess of 34 million vehicles in the UK are travelling on increasingly congested roads and are often forced to park in cramped conditions. The market for ALLOYRescue is huge – with an estimated 100 million alloy wheels potentially in need of regular repair.

“It’s a simple process and the equipment is brilliant, so it’s easy to expand and take on new technicians,” Keith concludes. “ALLOYRescue offers a high quality product to a vast, untapped marketplace, with virtually no competitors. I’m totally committed to the business and really excited for the future.”