The company has high hopes for the new range - which is now available in its franchisees' shops - believing that it gives franchisees a competitive advantage to generate sales from a collection which has cherry-picked the most influential trends in current home interior styling.

Designer Helen Kilvington says the new Roman collection was inspired by the new wave of furnishings and wallcoverings which are starting to hit the high street and offered homeowners a variety of stunning options for every room in any house. 'At Apollo Blinds we recognise that our franchisees have customers with very diverse requirements and it was important to develop a range which provides inspiration right across the board,' said Helen. 'Whether customers want stunning bold prints or the elegant neutrals, we think we have developed a range which has the wow factor for all Apollo customers. And that's the key because we develop ranges which are designed to give our franchisees every opportunity to have a competitive advantage in a market which does have stiff competition.'

The new collection was very well received by a selection of franchisees at a preview earlier this year and boasts a selection of 133 different fabrics across 12 different ranges. There are four choices of lining options, including white, ivory, flame retardant and blackout, to ensure maximum levels of warmth, privacy and light control. There are also three options of mechanism - standard, superior and continental.

'A lot of hard work has gone into creating the collection, which is market-leading because it is stunning and has an ability to inspire,' adds Helen. 'It is important that we deliver a collection which helps our franchisees stand out from the crowd and we believe we have done that with the new Roman blinds collection.'

Published: 23 June 2008

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