The website includes photographs and key facts on each product and also has a store locator section where visitors can find details of their nearest store simply by typing in their post code. To help franchisees, Apollo Blinds has created one page for every franchise owner, where the opening times, contact details and directions of that particular outlet are displayed.

Manager of Apollo Blinds Gary Chambers comments: 'Our new website is a fantastic showcase for the blinds that we have right across our ranges and the stunning use of photography gives visitors plenty of ideas and inspiration for what can be accomplished in any room of a house.

'The whole point of investing in a new website is to entice customers so that they make an enquiry. This gives our franchisee network the opportunity to follow up that enquiry. They can invite customers to visit the store or arrange for a free home consultation so they can experience for themselves the abundance of window blinds in the Apollo Blinds range.

'I think that the visitors to the website will love it because it is intuitive to use, has lots of stunning pictures of the different blinds and it is easy to make an enquiry.'

Published: 1 September 2008

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