BAFTA duo delight Apollo Blinds with new DVD

Britain's biggest blind store chain has turned to one of the UK's most innovative animation teams to produce its new promotional DVD.

Apollo Blinds brought in Berger & Wyse because it was impressed with the team's animations for TV programme titles sequences such as BBC1's Hustle.

The BAFTA nominated team, which also has a weekly cartoon in The Guardian, has brought to life Apollo Blinds' new corporate branding to showcase just how much the light and shapes in a room are influenced by window blinds.

Apollo Blinds is rolling out the new DVD, entitled 'Light-shapes', to all its franchisees so it can be played in their showrooms. It will also be used on Apollo Blinds' stand when exhibiting at events around the UK to generate more new business and enquiries from potential franchisees.

The company's General Manager Patrick Harrison says that using animators of the calibre of Berger & Wyse demonstrated the company's commitment to strengthening its market leading position for providing inspiring ideas that are expertly delivered. 'The DVD has been developed to show just how much a room can change just through the functionality of a window blind.'

Patrick added that he is delighted with the feedback from everyone, especially franchisees, who think that this is a great representation of what the new look Apollo Blinds is aiming to achieve. 'We knew we wanted something visually stunning and engaging, but the end product has surpassed all our expectations.'