General Manager Patrick Harrison says the company wants to use its website to play to one of its core strengths of having the widest choice of window blinds in the UK. 'Our new website is perfect to show the sheer amount of window and conservatory blinds that are available through Apollo Blinds,' he adds. 'Being able to put our products online means that visitors to our website can see the scope of what's available. They can use it to start the process of deciding which window blinds will be right for the different rooms in their home.'

Patrick believes that having such a resource online actually makes the sales process quicker and more efficient for the company's network of franchisees. 'The internet allows customers to make informed choices about what they want,' he reflects. 'This makes visiting their local showroom an easier and more pleasurable experience because they have a good idea of what they want, but can also call on our expert advisors to pinpoint which blind is just right for them.'

The website has been designed as part of Apollo Blinds' £600,000 redevelopment of its branding and infrastructure. The Liversedge-based company recently announced a five-year plan to double the size of its franchise network creating more than 80 new franchise opportunities.

Published: 12 July 2006

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