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Somers chose to become his own boss through Auditel because he could see the benefit in using his talents in a business of his own, where he would be the major beneficiary. He said: “After 20 years of corporate life, I wanted to apply my skills for my own benefit. I want to push my business in the direction of my choosing and profit from my decisions.

“I like the scope of the Auditel offering. The training course has helped me to realise even more opportunities which I will be able to discuss with my clients. I can see the need in the marketplace and I believe that Auditel has the best tools to help me to provide the best service.”

Somers’ recruitment represents another boon for the thriving consultancy business that is enjoying industry-wide praise across the board, including nomination at the recent Franchise Marketing Awards 2014.

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