Auditel, a home-based executive franchise that specialises in cost and purchase management, has two reasons to celebrate. Head of Marketing, Laurence Knott, comments: 'In January, we enjoyed the highest number of new franchisees in any one month since we began franchising. February looks like being just as successful. What's more with the current economic climate, our network is experiencing a growing demand from organisations that are seeking to manage their costs more effectively.'

Furthermore, Venture Marketing Group, the franchise exhibition and media organisation, has announced that Auditel has been nominated as a finalist for two Franchise Marketing Awards for 2009. These Awards are given in recognition of the industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment and are now in their third successful year.

Published: 23 February 2009

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