Auditel has continued its franchise expansion programme with the intake of a group of new franchise owners.

Among the new franchise owners who joined the cost and purchase management brand was Cambridge-based Ron Yellon, who until recently was head of Policy and Performance Monitoring for the Cambridgeshire Police Authority. Yellon said: “I was confident that the business model was strong and that I would get the support I required to match my own effort to succeed. They were people I could enjoy working with. The training was everything I needed to go forward, focused fully on the activities that will define the nature and success of my business for years to come.”

Edward Brewer, Franchise Development Director, said: “The Auditel approach to its network of franchise owners has always been to go that extra mile. We constantly strive to provide unrivalled levels of training and support, the most extensive knowledge bank in our industry, and state-of-the-art marketing activities. We believe that this is a company which fosters trust and lays the foundation for each of our franchise owners to succeed.”

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