Auditel's Franchise Development Director, Edward Brewer, has been invited to join the Marketing and Sales Committee of the British Franchise Association (bfa).

Brewer (pictured) said: "The bfa is the voice of ethical franchising in the UK and I am delighted to become a member of this important committee. Their brief is to aid the recruitment and retention of individuals and organisations for accreditation and to support the Association's standards of good practice. The committee's remit includes increasing the recognition of the bfa within government and its agencies, business and academia, the media, prospective franchise owners and the general public, to make the benefits of franchising widely known.

"Auditel employs an innovative approach to the attraction and signing up of new franchise owners. I believe that I will be able to make a very positive contribution to the work of the bfa in their marketing campaigns. I am looking forward to my new role and I am sure that this appointment will bring a mutual benefit."