Auditel’s Managing Director, Chris Allison, was among franchise industry leaders who met with 30 MPs at the Houses of Parliament to discuss the economic impact of franchising.

The meeting took place on the 31st October, where the MPs and franchising experts discussed how franchising could help create sustainable business growth, new business start-up and job creation.


Allison (pictured above, left), who was paired with his local MP, Steve Brine (pictured above, right), during the meeting, said: “This was an excellent initiative by the bfa for their members to have an opportunity of meeting MPs and raising the profile of franchising in the public domain.”

The meeting was organised by the British Franchise Association (bfa) with the support of Caroline Dinenage MP to bring MPs and franchising ambassadors together. The media and government have long recognised that ethical franchising provides a robust formula for successful business start-up and job creation. However, getting this information to those that would benefit can be difficult task.

Brian Smart, Director General of the bfa, said: “Franchising has developed into an important industry encompassing small operations run from home, through to large retail outlets, professional services and even international hotel chains. Its stability and success rate mean that it can provide an ideal route for many to start their own business and take control of their future.

“We have been delighted by the positive response from MPs at today’s exchange. There is a real hunger by our MPs to capitalise on what is a sustainable, proven and low risk option for many. Our goal now is to work with our MPs to help open up information and advice to many more people that may at the moment by struggling to know where to turn.”


Caroline Dinenage, the MP supporting the reception, added: “I am delighted that this event was able to highlight the economic importance of franchising to so many MPs. With significantly better success rates than other businesses, the franchise industry is key to promoting job creation, economic growth and an entrepreneurial culture. MPs will now be in a position to encourage this fantastic business model in their own constituencies.”

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