Market Intelligence

Ayton Global Research (AGR) has launched an international search for franchisees, after undergoing a 12 month franchise consultancy programme with FDS Southern. The company, which offers retailers and manufacturers a cost-effective service of user-trials for products, such as cosmetics, has been developed by founder Sue Ayton (pictured above with Franchise Consultants Gordon Patterson (L) and Gary Rigby of FDS Southern).

Over the last 13 years Sue has developed extensive experience in the provision of customer user-trials for retailers and manufacturers. In 2002 a website was launched as a means of developing a database of over 120,000 volunteers willing to test samples supplied to them on a complimentary basis, enabling the company to market its services to major retailers and manufacturers within the UK.

Realising the true potential of the marketplace and receiving many requests from long established blue chip clients Sue Ayton and her associates, under the guidance of FDS (Southern), has developed an exciting franchise opportunity. 'This business could provide extremely profitable returns for the franchisee, together with an excellent work life balance,' says Sue. 'By replicating this highly successful formula and developing an already comprehensive software system, AGR is now equipped to bring this exclusive sample testing business to the global franchise marketplace. Although the company was initially based around the cosmetics industry, there is a myriad of applications to which the business model could be applied - in fact any business that conducts user-trials for their customers, the list is endless!'

Franchisees will undergo a comprehensive initial training and launch programme, together with ongoing support necessary for this very distinctive and exciting business opportunity. Franchisees will also benefit from state of the art training techniques, using innovative technology essential for the global support of an international network.

AGR is now looking to establish a UK network of franchise partners, and also in other countries. 'Suitable individuals or companies will have the necessary skills and business acumen to build a successful operation, which is both enjoyable and financially rewarding,' says the company. 'Franchise partners based in the UK and from other fields of expertise are also invited to contact AGR to explore the opportunities for online user-trials within other respective industries.'