Liverpool Football Club signs up Baskin-Robbins

Liverpool Football Club (LFC) have announced a multi-year partnership with the Dunkin’ Brands group, making Baskin-Robbins the official provider of ice cream to the club.

“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official tea, coffee and bakery provider and Baskin-Robbins will be our official ice cream provider, we welcome both to the LFC family,” says Billy Hogan, Liverpool’s chief commercial officer.

The Dunkin’ Brands group announced they are planning to open between 685 and 800 new stores worldwide in 2014. This expansion worldwide will provide franchisees with even greater brand recognition both locally and nationally and help to bring in even more business.

“We believe a major contributor to our strong year-over-year growth is the disciplined approach we consistently take to improving franchisee economics,” says Chairman and CEO of Dunkin’ Brands, Nigel Travis.