The world leader in ice cream treats

AMERICA'S FAVOURITE NEIGHBOURHOOD ICE CREAM SHOP

The Baskin-Robbins menu includes ice cream waffle cones, premium sundaes, 'grab-n-go' tubs, premium ice cream cakes, as well as a full range of frozen and ice cream beverages including blasts®, shakes and the exciting new range of soft serve ice creams.

Every store offers a minimum of 31 flavours (one for every day of the month) selected from the company's library of over 1,000 recipes.

Baskin-Robbins is seeking franchise owners for single store and small network opportunities for each of its store concepts. Prospective franchise owners should ideally have experience in the food industry or of running their own customer focused business, but certainly an ambition to grow and develop their Baskin-Robbins business with the guidance of a world leading brand.

A FLEXIBLE DESIGN SOLUTION FOR EVERY VENUE

THE EXPERIENCE STORE

• The evolution of the ice cream experience.
• Part ice cream indulgence and dessert theatre.
• Enjoy traditional ice cream, made-to-order desserts, hot espresso beverages and other products created by in-store pastry chefs.
• Target 1,500 sq ft.

THE NEIGHBOURHOOD STORE

• The favourite neighbourhood ice cream shop.
• Features the full range of Baskin-Robbins ice cream products for an eat in and take home experience.
• 500-1,200 sq ft.

BR KIOSK

• All the features of a traditional store but with a reduced flavour offer.
• Can include Soft Serve platform.
• Between 300 -500 sq ft.

BR EXPRESS

Simplified, quick and convenient option for specialised non-traditional locations and store-in-store applications.

Based on a Soft Serve only platform with 31O Below Mix-In treats, Cappuccino Blast and Fruit Blast beverages, optional cakes, grab-n-go ice cream and novelties.

Minimum 150 sq ft.

Baskin-Robbins stores benefit from the uniqueness of the brand, the range of products, the proven business model and a lot of innovation. The company wants to bring prospective franchise owners on board as soon as possible and focus on opening stores, as it has done successfully all over the world.

The idea of running his own business had been at the back of Anubhav Kathuria's mind for some years, but it was his wife's sweet tooth that led him to becoming a Baskin-Robbins franchise owner.

Anubhav Kathuria (pictured right, bottom), franchise owner, Kingston Upon Thames

"My wife loves ice cream, but we didn't have a great choice where we lived," explains Anubhav. "We discovered a Baskin-Robbins store in Harrow, and would drive for over 30 minutes to get there - for an ice cream. When I was considering a number of franchise options, I realised I'd never drive for half an hour just to get a sandwich! There had to be something special about Baskin-Robbins!"

For ex-accountant Anubhav, part of the appeal of franchise ownership was the security of growing and developing a business under the guidance of a proven model with a world-leading brand. "I was giving up a good salary," he says, "so I needed something less risky than starting totally from scratch. Baskin-Robbins have a progressive, forward-thinking approach - and I was impressed by how much flexibility they offered me."

"I researched a number of different locations," Anubhav continues, "and Kingston ticked all the boxes, especially in terms of target customers. It's ideal and Baskin-Robbins gave me the freedom to pick the location best suited to me and my business plan."

Opening at the start of April, Anubhav's business has been a resounding success. The Baskin-Robbins UK Team attended the the Grand Opening, and Marketing Manager for the EMEA region Giorgio Benza judged it the best he had ever seen in Europe.

"Baskin-Robbins have been so supportive," concludes Anubhav. "They've helped with everything from initial training to shop fitting and marketing - things that would have taken months to organise on my own. I'm really thankful for their support."