BB's toasts success at the 'Sammies'

BB's Coffee & Muffins was awarded a top prize in the British Sandwich Association's 2007 Sammies Awards in recognition of the outstanding success of its sandwich sales, led by the introduction of a new Bloomer Toastie range. BB's were named 'Coffee Bar Sandwich Retailer of the Year'.

BB's sells over 5 million sandwiches a year, with a retail value of £12 million, out of which 2.5 million are baguettes, 1.5 million are Toasties and 1 million are breakfast sandwiches, wraps and other sandwich types.

Michele Young, UK General Manager, says: 'The launch of the Bloomer Toastie range, plus the introduction of a range of 'Healthier Option' baguettes and sandwiches, in response to research among our customers, means we have a sandwich offer which meets the needs of a wide selection of customers,' she said. 'Winning this award is great recognition of all the hard work we have put into refining the range and to all our staff out in the cafés who bake the baguettes and prepare the sandwiches fresh every day.'

BB's plans to communicate its success by recognising the award in all the cafés.