BCR Associates has strengthened its social media support to its franchise owners with the recruitment of an Online Marketing Co-ordinator.

In her new role Sarah Revell will initially focus on raising awareness of BCR Associates by improving its presence on business-to-business focussed social media forums such as LinkedIn and Twitter.

As well as this, an internal training initiative to enhance BCR Associates’ staff and franchise owners’ knowledge of social media has also been launched. This training will provide practical guidance on how to optimise a LinkedIn profile and launch a Twitter account. Staff based at the Exeter head office and franchise owners operating under the BCR Associates brand, are already reporting a positive response to the training as a cost effective and highly efficient route to making contact with potential new business targets and improving client relationships.

Commenting on the campaign, Richard Dormer, co-founder of BCR Associates, said: “The BCR Associates brand has always strived to remain at the forefront of innovation, both in terms of the products and services we offer, but also in the overall operational aspects of our business. We shun the stereotypical view of cost reduction consultants and actively promote the fact that ‘we are different’, positioning ourselves as a forward thinking, constantly evolving company with our finger very much on the pulse of modern day business practice. Capitalising on the huge benefits associated with a well thought out social media marketing strategy is therefore a natural move for us and we are delighted with the results achieved to date.”

Published: 6 February 2012

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