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In the past five years BCR Associates has under gone exceptional growth due to providing new services and identifying new markets, one of which is the green industry. To sustain the development and drive of the new sector, Charlie Martin has been appointed as the company's first Green Services Marketing Executive.

Director of BCR Associates Chris Batten said: "Companies are now aware that their responsibility extends to green operating practices both for moral and often legislative reasons. We are delighted to welcome Charlie to our business to support and grow this exciting sector and to pass on our expertise to our franchise owners."

Martin will be responsible for identifying opportunities in the green services industry, as well as providing franchise owners with increased support about how to make the most of these opportunities. BCR Associates' head office has recently gained its carbon status company, reiterating BCR's commitment to working and investing in green businesses.

As BCR Associates look to expand its franchise network across the UK, it is hoped that the services and support which Martin will be providing will promote and encourage prospective franchise owners and companies to work towards a greener future.

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