Belvoir franchise owner expands territory

The Southend-On-Sea franchise owner of independent lettings franchise Belvoir Homes has expanded into Basildon after acquiring the town's Let It Be agent.

Belvoir Southend-on-Sea franchise owner Wayne Mearns (pictured right) will be rebranding Let It Be to Belvoir Basildon and plans to move the branch to a more central location.

Wayne Mearns, who launched Belvoir Southend-on-Sea three years ago, said: "I decided to open another office to not only expand but also complement the existing branch in Southend. This will boost our presence in the South East.

"Basildon has a high rate of rental properties and is the perfect location to enable us to service the Thames Corridor.

"This includes the approved London Gateway - a major deep-sea container port integrated with what will be one of Europe's largest business and logistics parks that will create 14,000 jobs and around 6,500 new homes.

"Basildon has a high turnover of rental properties but no letting specialist that does just lettings, so this is a fantastic opportunity."

Belvoir, which has more than 140 offices around the UK, plans to acquire further franchise owners as a key part of its strategy for 2010. Belvoir's Sales Director Dorian Gonsalves explains: "We are proactively looking for independent letting agents who are looking to exit their businesses.

"We're also interested in talking to any independent letting agents who may wish to join Belvoir and re-brand their existing business in order to benefit from our national brand, group schemes and the support and assistance that a nationally-recognised franchise company can offer."