Bluebird Care: Success in a growth market

Bluebird Care has had an excellent response from potential franchisees since its launch in May. 'Even during the Summer months, which are traditionally quiet for franchisors, we have been receiving many enquiries,' says Franchise Director Simon Dalziel. 'This is not surprising considering the huge growth market of providing care in people's homes and the proven success of our business.'

One of the latest franchisees to join the network is Pam McConnell, who is taking two franchise territories - Bournemouth and Poole. She states: 'Having previous experience in the care sector I was aware of the tremendous business opportunity Bluebird Care has. I want to start a business with the support and backup of an experienced franchisor and I was impressed with Bluebird right from the start.

'The franchise package represents excellent value and with the experience the management team have in both care and franchising it means the support structure is there. I'm looking forward to a successful, profitable business providing the highest standards of care.'

The Bluebird opportunity is also available to those without care experience. 'It is important for franchisees to have an empathy with care,' reports Managing Director Paul Tarsey, 'but with the training andsupport we offer, franchisees without previous industry experience can be very successful.'

Chris Kendrick-Jones and Paul Haylings, who have no care industry backgrounds, are taking the franchise territories of Tamworth and Litchfield in the Midlands. 'Paul and I worked together for some time setting up and running a successful print and publication business in Birmingham,' explains Chris. 'When we decided to move away from this we were drawn to franchising for the safer route it provides in starting a new business.'

Adds Paul: 'We have moved from a business sector where margins are constantly getting squeezed and business is very hard, to one which is growing fast and offers many opportunities. The successful business concept Bluebird Care offers was instantly appealingand once we had met Paul andSimon and discussed the opportunity,we were convinced it was the new business for us.'

Bluebird Care is a management franchise employing a team of care staff who provide care to people in their own homes. While the majority of customers are older persons, the market is widening to include people of all ages who are in need of care. The provision of care is also an ongoing service making it a very attractive, repeat business. 'There has never been a better time to consider a Bluebird Care franchise,' suggests Simon. 'The market for quality care provision is there and with it the opportunity of developing a successful, profitable business.'

"We Care Passionately...

• about the care we provide
• about the franchise package we offer
• about supporting our franchisees

Could you?..."

The care market in the UK is worthover £10 billion and rising annually.

And you could be a part of it.

Bluebird Care knows theimportance of choosinga proven franchisebusiness partner to giveyou the return on yourinvestment.

Our expertise as a franchisor in ahuge growth market, ensures youhave every possible opportunity tosucceed and reap the rewards ofrunning your own care business.

Bluebird Care is a managementfranchise recruiting and running alarge team of care staff who providevaluable care to individuals in theirown home.

Our tried and tested businesssystems and procedures providethe franchisee with the tools theyneed to manage and develop thebusiness.

We operate in a multi-billion poundindustry, where new opportunitiescontinually arise and we havethe experience to work withour franchisees to exploit theseopportunities.

• Complete business packageto get you started quickly andconfidently
• Experienced managementteam who care passionatelyabout franchisee success
• Proven opportunity to build asubstantial, profitable businessin a large and growing market
• No previous care experiencenecessary