A design for your life

Inspiring furniture franchise, BoConcept , continues to grow and expand as a business around the world, which means it is always looking for passionate and dynamic franchise owners. Jamie Brown investigates the plentiful virtues of this Danish powerhouse.

If you were to visit any of the world’s most iconic cities, the chances are you would find a BoConcept store. So whether you are shopping on the famous streets of Edinburgh or visiting the impressive Notre Dame Cathedral in Paris, be on the look out for this unique furniture maker.

It was down the aforementioned lavish Paris streets 20 years ago that the first franchise owned BoConcept store opened. This proved to be the catalyst for extended success and kick-started the demand for rapid expansion around the world, with more than 250 units in 60 countries.

Today, the brand may be a lot bigger, but the principles, which began in 1952 with two gifted Danish craftsmen Jens Ærthøj Jensen and Tage Mølholm to provide quality stylish furniture at a reasonable price, have not changed. It is this passion and persistence that BoConcept takes pride in. So whether it is designing a new bedside table or managing a store, the mission stays the same – to make attractive and modern-design furniture available to urban-minded customers.

The franchise model that BoConcept offers has a track record of excellence, with franchise owners from all over the globe making money, right now. The franchise offers investors national advertising campaigns, high turnover, high gross profit margins, local support and much more. “The support from BoConcept is exceptional,” says Adam Davidson, a BoConcept franchise owner. In return the business expects all franchise owners to be role models to their employees and show real drive and passion at making each location a success.

Such is the success of the franchise model, that 30 per cent of its franchise owners are multi-unit owners and with the recently introduced store opening system this number is sure to keep rising. BoConcept believes happiness is directly connected to the extent of personal freedom we experience in our daily life. At BoConcept the ethos is very much one of individual choices rather than fixed answers.

Should you choose to become a BoConcept franchise owner, you will have taken the first step in becoming part of a certified concept that has proven its sustainability and appeal with urban-minded customers around the world.

“Today you will find more than 250 sales units in high traffic locations. All of the stores are part of a committed and enthusiastic team that makes our unique retail concept the success it is today. Our aim is not only to find investors but to find result-oriented business partners who are as dedicated about BoConcept as we are,” concludes Torben Paulin, Chief Executive Officer of BoConcept.