bfa relaunches Proud to Franchise

'The new Proud to Franchise logo deliberately carries a number of the characteristics of the old brand, maintaining recognition with the work already done,' says the association. 'However, the new brand is applicable to a wider variety of audiences and is, therefore, able to be more widely utilised across the bfa membership.
The updated brand will now be promoted in new bfa marketing initiatives and press activity aimed at the consumer market. With a new website in the first half of 2009 and focused work from the bfa's press department, it is expected to raise the profile of franchise businesses to potential customers, outside of the franchise community.
Article published on: 11th Feb 2009
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