The Franchise Marketing Awards recognise the industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment. Judged by an independent panel of experts, they reward companies that have raised their public awareness and, as a result, achieved sustainable growth through excellent marketing. The Awards are open to all UK franchise companies, both large and small, from all sectors, and cover a range of categories for both product and service marketing and franchisee recruitment.
Frankie Boyle, well known TV comedian and BBC Mock the Week panellist, will announce the winners at a ceremony and dinner on 4th April 2008 at The Lancaster in Lancaster Gate, London. The Awards evening will attract all the leading names in the industry, and takes place on the first night of The British & International Franchise Exhibition.
Sandra Marchetti, Director of Gymboree, winner of the Most Innovative Marketing Campaign in 2007, says: 'Gymboree was so pleased to win this award for marketing creativity and innovation. It was an incredible campaign involving loads of hard work and to have it recognised in this way means so much to our team. The award was also successful in building pride within our existing franchisee network and in recruiting new franchisees to join Gymboree.'
Brian Smart, Director General of The British Franchise Association (bfa), adds: 'The Franchise Marketing Awards are held in recognition of excellence and innovation within the franchise industry. We are delighted to support the Awards, which further raise the public profile of ethical franchising in the UK.'
THE AWARDS RECOGNISE OUTSTANDING ACHIEVEMENTS IN THE FOLLOWING AREAS:
• Products & Services
• Best Overall Marketing Campaign
• Best Website
• Most Innovative Marketing Campaign
• Best Brand Management
• Best Franchisee Marketing Support
• Franchisee Recruitment Awards
• Best International Franchise Expansion Programme
• Best Recruitment Literature
• Best PR Campaign
• Best Advertisement
• Most Creative Exhibition Stand
• Franchisee Recruitment Team of the Year
Entry forms can be downloaded from www.franinfo.co.uk/awards or by calling +44 (0)20 8394 5287. For further information visit www.franinfo.co.uk/awards
Published: 2 January 2008
Back to news