Cafe2u awards top franchisees

Cafe2U has recognised its top performing franchisees at its Franchisee Awards held during its third annual conference. During the conference Managing Director Tom Acland listed some of the company's achievements in 2008 including the fact that Cafe2U started more than 25 new franchise operations, which included three franchisees who became multi operator franchises. Additionally, Cafe2U is now trading in England, Scotland, Wales, Northern Ireland and the Channel Islands and last year Ian Stewart won the BSA mobile award for Beverage Excellence the second year in a row for Cafe2U.

Furthermore, Cafe2U raised over £3000 for Macmillan through its participation in the World's Biggest Coffee Morning, and Cafe2U has attended twice as many events than 2007 with record hot drink sales of 900 plus from a single van at one event.

Tom says: 'It was extremely exciting to see so many new faces attending their first conference, and have joined the franchise in the last 12 months as well as all of our other franchisees.

'Cafe2U were fortunate that they emerged from 2008 in better condition than a lot of businesses, with a solid demand for our service, built on a solid business model of profitability and flexibility. It has been great to hear from many franchisees that are trading at a higher level than 12 months ago, many of who have set new daily trading records, and have also booked into more events than ever.

'The power of the Cafe2U brand continues to grow to the benefit of our franchisees. Cafe2U, the brand, is seen as an ambassador of great coffee, great standards, and as such our reputation is still growing, resulting in higher sales of coffee, hot chocolates and other café style products on a weekly basis.'

In addition to outlining these achievements the conference also announced the winners of its Franchisee Awards. Cafe2U franchisee of the year was won by Jeff Peter. The company states that Jeff won the award because he utilises all of the strengths and flexibility of the business brilliantly, he understands his customers as well as the business, adapting products, marketing strategy, and sales techniques to suit different people. Cafe2U states that: 'Jeff understands the power of Cafe2U brand and leverages it at all opportunities, while still being able to be perceived as a local business owner and gaining customer loyalty. Jeff is always willing to learn and take on board new ideas from the franchisor. Jeff also gives back to the franchise as a whole with ideas, news, updates and, when appropriate, constructive criticism.'

The Cafe2U Barista of the Year was won by Graham Lickford, the company states: 'Graham won because he consistently demonstrated all the attributes of the model Barista, making some of the best coffee we have tasted.

'The milk frothing techniques is perfect and ensures the correct texture and heat, espresso pour times are always on the money, and he has the skills and confidence to put his own twist on a drink to make it an even more pleasurable experience. To top it all off this is done with a friendly smile, giving all customers the experience Cafe2U strives to achieve, whether it's on the round or at some very busy events.'

The Supreme Bean Award was presented to Faye Cochrane who was deemed to have been the best new starter of the year. 'Faye had a very good start, combining excellent preparation, with first class attention to detail during the training week,' Cafe2U stated. 'Faye established a good strong morning round of regular customers quickly, and moved on from this point well. The presentation of the van is always first class, and use of the Cafe2U merchandising and product lines are excellent. Customers report great coffee, great customer service, and a reliable service, which brightens up their mornings!'