Greeting card publisher and franchisor Card Connection has reported its Scotland-based franchise owners’ business is thriving. Former Esso station manager, Graeme Ewing, who took over the Ayr/Kilmarnock area at the end of December 2009, has already secured 16 new retail customer accounts, now taking his customer based to over 100 stores. While Andrew Orr, who was a deep-sea fisherman before joining Card Connection 15 years ago to take over the Aberdeen/Inverness area has seen a 16 per cent increase in sales in 2010 so far, compared with last year.
Andrew Cutler, Franchise Director of Card Connection, said: “Some of our Northern-based franchise owners are being particularly proactive in seeking new business and this is yielding profitable results. However, as well as securing new accounts, our franchise owners have been focused on selling some of our higher price point, luxury greeting cards. Because of their distinctive designs these cards are popular with retailers and consumers alike and handmade card sales for example, are currently up by 253 per cent in Graeme Ewing’s region.”
Card Connection is one of the UK’s largest card publishers and one of the market leaders in the franchised distribution of greeting cards. Using a proven system, franchise owners place greeting card ranges in retail outlets on a ‘consignment’ basis. This award winning merchandising service provided to retailers by local franchise owners is second to none and has established the company’s excellent reputation especially within the convenience sector.